Last updated: March 2026

Adam Group Ltd ("we," "us," or "our") collects and processes Personal Data from its Users. This document can be printed for reference using the print command in your browser settings.

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Owner and Data Controller

Adam Group Ltd
Orega, Belmont Rd
Uxbridge
London
UB8 1HE

Email: info@adamrenovationsltd.co.uk
Company Registration No. 07442953

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Types of Data Collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are:

• Cookies

• Usage Data

• First name; last name

• Phone number; email address

• ZIP/Postal code

• Company name; city

• Picture

• Scroll-to-page interactions; clicks

• Device information; mouse movements

• Interaction events; page events

• Session statistics; browser information

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically when using this Application.

Unless specified otherwise, all Data requested by this Application is mandatory. Failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies or other tracking tools by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in this document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published, or shared through this Application and confirm that they have the third party's consent to provide the Data to the Owner.

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Mode and Place of Processing the Data

Methods of Processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, the Data may be accessible to certain persons in charge of the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

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Legal Basis of Processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes.

• Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof.

• Processing is necessary for compliance with a legal obligation to which the Owner is subject.

• Processing is related to a task carried out in the public interest or in the exercise of official authority vested in the Owner.

• Processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help clarify the specific legal basis that applies to the processing.

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Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located. Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own.

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Retention Time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.

• Personal Data collected for the purposes of the Owner's legitimate interests shall be retained as long as needed to fulfill such purposes.

• The Owner may be required to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted.

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The Purposes of Processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests, detect malicious or fraudulent activity, as well as for the following purposes:

• Analytics

• Contacting the User

• Hosting and backend infrastructure

• Infrastructure monitoring

• Managing contacts and sending messages

• Managing support and contact requests

• Remarketing and behavioral targeting

• SPAM protection

• Tag Management

• User database management

• Advertising

• Collection of privacy-related preferences

• Backup saving and management

• Connecting Data

• Content performance and features testing (A/B testing)

• Displaying content from external platforms

• Heat mapping and session recording

• Handling payments

For specific information about the Personal Data used for each purpose, the User may refer to the section "Detailed information on the processing of Personal Data."

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Detailed Information on the Processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Advertising – Adform, Adverty, Quantcast Advertise, Captify, Google Ad Manager, Microsoft Advertising, Salesforce
Analytics – Google Analytics, Google Ads conversion tracking, Facebook Ads conversion tracking, Twitter Ads conversion tracking, ResponseTap, Google Analytics 4, Meta Events Manager
Backup Saving and Management – Backup on Google Drive
Collection of Privacy-Related Preferences – iubenda Cookie Solution
Connecting Data – Zapier
Contacting the User – Contact form (this Application)
Content Performance and Features Testing – Google Optimize
Displaying Content from External Platforms – Google Maps widget, Video Vimeo
Handling Payments – Asperato
Heat Mapping and Session Recording – Microsoft Clarity
Hosting and Backend Infrastructure – Amazon Web Services (AWS), DigitalOcean
Infrastructure Monitoring – Uptime Robot, Pingdom
Managing Contacts and Sending Messages – Campaign Monitor, Buyapowa
Managing Support and Contact Requests – Salesforce Service Cloud
Remarketing and Behavioral Targeting – Facebook Remarketing, LinkedIn Website Retargeting
SPAM Protection – Google reCAPTCHA, Akismet
Tag Management – Google Tag Manager
User Database Management – Salesforce Marketing Cloud

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The Rights of Users

Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to:

• Withdraw their consent at any time

• Object to processing of their Data

• Access their Data

• Verify and seek rectification

• Restrict the processing of their Data

• Have their Personal Data deleted or otherwise removed

• Receive their Data and have it transferred to another controller

• Lodge a complaint with their competent data protection authority

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed within one month.

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Cookie Policy

This Application uses Trackers. To learn more, the User may consult our Cookie Policy.

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Additional Information About Data Collection and Processing

Legal Action – The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application.

System Logs and Maintenance – For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) and use other Personal Data (such as IP Address).

Changes to this Privacy Policy – The Owner reserves the right to make changes to this privacy policy at any time. It is strongly recommended to check this page often. Should the changes affect processing activities performed on the basis of the User's consent, the Owner shall collect new consent from the User where required.

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Definitions and Legal References

Personal Data (or Data): Any information that allows for the identification or identifiability of a natural person.

Usage Data: Information collected automatically through this Application.

User: The individual using this Application.

Data Subject: The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor): The natural or legal person which processes Personal Data on behalf of the Controller.

Data Controller (or Owner): The natural or legal person which determines the purposes and means of the processing of Personal Data.

This Application: The means by which the Personal Data of the User is collected and processed.

Service: The service provided by this Application.

European Union (or EU): Includes all current member states to the European Union and the European Economic Area.

Cookie: Trackers consisting of small sets of data stored in the User's browser.

Tracker: Any technology that enables the tracking of Users, for example by accessing or storing information on the User's device.

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Legal Information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Application unless stated otherwise within this document.

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Latest update: March 2026